Asher Roth - I Love College

This music video is an illustration because the topic of this song is directly derived from the lyrics as the there are many different conventions within the music video which makes it obvious. The use of young, loud, teenagers, drinking and partying also can show stereotypical views of teenagers, however, also is linked with the lyrics of "I Love College' as Asher Roth is basically showing the fun side of college and this could possible attract young teenagers to go college rather than dropping out. The video shows the advantages and fun life of college. The various jump cuts and fast cut aways shows the fast and partying life of college which emphasises the excitement of the people in the party. The plastic cups and people puking shows the alcoholic life of college which would attract a lot of young teenagers as they would be free. This video is aimed at teenagers as it shows the teenage life in college and illustrates the fun you can have and the freedom you are given, also it shows the consequences that occur with the freedom that's given for example, puking for drinking to much and getting you hair shaved off and written on for passing out.
The representation of the video conforms to the views of college, as many teenagers expect college to be like that, however, it can also subvert because college is not always like that because there is times where studying is required. This video has a lot of iconography init as the props used are consistent throughout the video. The video can also be used to symbolise the college life in America as fun and partying which attracts people to go college.
This video gives an explicit and subtextual meaning as the actions that occur in the video are made obvious and are linked with the lyrics of the video. The images uses such as drinks, puke, strip poker are all parts of college life, it connotes with the artist.
This video i believe is a negotiated reading because people may think that this is the obvious life of college and they may accept that view, however, other may believe that this video shows the wasted and failed life of college if you party a lot. People may criticise the video by saying college parties are not like this and there may be more work involved.